Nissan to utilise AI to better service their customers

Nissan has entered into a strategic partnership with Anaplan, a scenario planning and analysis platform provider, in order to leverage artificial intelligence (AI) and machine learning (ML) technologies that will enhance business optimisation across the Africa, Middle East, India, Europe and Oceania (AMIEO) region. 

The first step in this process will involve the complete digitalisation of Nissan’s car flow process by June 2025. This includes vehicle production forecasting, dealer stock management and customer sales. This strategy aims to enhance the data gathered and the accuracy of the processes and in doing so optimise business operations, allowing Nissan AMIEO to focus on leveraging this data to respond to consumer and market demand.

The next step will see the platform harness the power of advanced AI and machine learning technologies to keep Nissan one step ahead of consumer demand, fluctuating costs and supply chain disruptions, with the aim of speeding up decision making on production and resource allocation across the region. The partnership also aims to strengthen Nissan’s capability to analyse and understand longer-term market trends thereby allowing for more accurate forecasting of customer demands, more informed design choices and optimised inventory management.

Nissan’s business transformation is driven by their commitment to customer centric innovation and this technology will allow the brand to deepen their understanding of customer preferences and changes in trends, enabling Nissan to service customer needs more effectively. Nissan believe that this strategy will enhance their competitiveness in an increasingly uncertain market.

Anaplan is in the business of effectively identifying operational challenges and opportunities by delivering trusted, connected and optimised forecasts for demand planning, production and inventory management. The new platform will be rolled out across Nissan’s sales and marketing, supply chain management, manufacturing, logistics and finance operations and will seamlessly integrate with legacy systems to ensure the region is agile and responsive to the needs of customers today and in the future.